PRINCESS ALEXANDRA will today see one of the world’s most up-to-date television studio complexes when she formally opens Birmingham’s ATV Centre.
TV centre is probably the most exciting in the world
ATV had been serving the Midlands since the start of Independent Television in this area in February 1956. Covering the licence periods from 1956 to 1968, ATV provided a service between Monday and Friday in the Midlands area and in London during the weekends.
Old Alpha Studios – ‘centre of professional skill’
Independent television came to the Midlands on February 17, 1956. It was launched by a massive gala ball at Birmingham Town Hall and speeches by civic heads and the then chairman of the ITA, Sir Kenneth Clark.